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(continued)
Frequently Asked
Questions
Q. What can a 3rd Party Website Analysis of your corporate website tell you?
A. For starters we can give you an independent view on your website's
ease-of-use, and search engine friendliness. (Two of the weakest areas in
most websites)
Q. Has your website met your goals and
expectations?
A. Of course it has! It's your website, and your team has built what you
believed would work to the best of their abilities!
Q. Does your corporate website (as is) give you a
substantial return on your Internet investment?
A. YES it can! And if it already is, then you have successfully
incorporated a unique combination of technical, strategic, cross-marketing and branding
solutions that are adding to your annual revenue stream while cutting
costs associated with mass communications, including postage and long
distance facsimile calls. If you're not receiving a return on your
Internet investment, then we need to talk soon. We can assist you with
regaining some market share in your online category and your business
growth.
Q. Does your corporate website meet real user
needs? Why don't we get more traffic? Why do visitors leave without
buying? Do customers come back? Is this the image we want to project of
our company online?
A. Absolutely! Our site is the best of its kind. Degreed professionals
built our website.
Q. We sell products on our website, how can you
help us? Our sales figures?
A. Numerous programs can assist every business in an increase in targeted
traffic, this results in more qualified prospects arriving at your site (targeted
traffic). To be successful, it is necessary to have a marketing plan that
assists your business with the best proven (or unproven) methods for
obtaining your audience. If you have the visitors but not the sales,
then we need to address your conversion rate.
Q. We have evaluated our site many times - It's
great! Why would we have Hyperformance Media do it?
A. We commend you for the constant review of your website, this is
necessary in good website management! However, are your people still inside your
audience's head (mindshare)? Objective, 3rd party, expert website analysis can be an
important tool in further potential for improvement. The
environment of the web is changing all the time, users and their habits
are changing even faster. A clear picture of your site's strengths and
weaknesses is a major step in moving towards a profitable web model.
Competitors remain only a click away, and if it's one thing we've
learned, it's that we are an impatient people, - demanding even.
Q. Would you see a benefit to an experienced
human professional reviewing your website, offering his/her educated
suggestions and recommendations that (if followed) would dramatically
increase the quality of, and quantity of traffic (business) to your
website?
A. No. Absolutely not! We would not pay someone for sending us qualified
business! How absurd.
Q. What if we don't want to take the advice and
recommendations of Hyperformance Media?
A. That's your call, but even if you wish to do-it-yourself, our
evaluation gives you a starting platform from which to launch your
progressive initiatives. Our analysis is objective, and based on common
principles of user interactivity, taste, and generally accepted practices.
Good web design is a formidable task, good back-end development is also
important, built-in marketing strength is essential, to have all three are
the fundamentals of winning with your website (business) on the World Wide
Web! Your corporate web presence is pinnacle to your companies' success,
even looking ahead 5-10 years. Your website is not simply a billboard, it is a
365/24/7 open-for-business storefront that speaks volumes about your
company at 12:30 a.m. in the morning. It should be one of your most
outspoken salespeople.
Q. We
are
interested in offering our
customers the most rewarding and memorable web experience in our field,
how do we begin?
A. By contacting Hyperformance Media and opening a discussion
about your online goals.
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