Benefits = ROI
Web Analysis 2
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Overhead is less, but does exist.
As you will find, there can
be many costs involved in getting your web-site started. Thankfully,
you'll be surprised to know that many of them are relatively small. When you take a
good look and add it all up, the cost of this project is so much less than you
spend in typical advertising right now, and it will generate some immediate savings of
scale, not to mention increased activity, recognition & revenue. We hope this
you with some of the math.
Registration Fee - This fee is currently about $35 per year.
This keeps you in possession of your dotcom name or your URL (www.mycompany.com).
Extremely cheap for starting a company online and establishing your "all
important" domain name.
Creation - These fees can be found from $50 to over $200 per
hour depending on your needs and requirements. Some companies will charge
you by the page, just compare the entire project costs. Have them commit
to a specific number of pages and content and quote you based on the project. HMI bills at
under $100 per hour
for most tasks. Inquire about having the professionals at Hyperformance
Media quote your project.
Secure Transactions - This can require another software purchase of a
few hundred dollars and increase your costs by $29 to $129 per month or
more. HMI will weigh the options with you to help you decide if this is
necessary in accomplishing your goals. There are a few less expensive ways
to do e-commerce we can share with you.
Access Account - This account gives you personal access to the
Internet for surfing, shopping, researching, etc. Generally found for
$20-25 per month, sometimes cheaper if paid by the year.
Fees - This is your monthly payment for keeping your site 'live' on
the Internet. This can vary greatly depending on your needs, but pricing has continued to drop.
Average web-sites can cost between $19 to $450 per month. This is an
on-going expense, even if you never change your web-site - also cheaper if paid
by the year. This is paying for the drive space and traffic on your ISP's
server. They keep you live 365 days a year. There are ways to keep
these charges to a nice monthly minimum.
Engine Registration - We have seen different advertised levels of
this critical step. Pricing to register from 6 engines to over 2000.
You can expect to pay from $39 for limited submissions, to thousands of dollars
for professional placement. Some major players like Yahoo! and many others
are now charging you yearly ($39 to $299) to be submitted and reviewed for
inclusion. We can help you here too. We do manual hand
human Meta-tag programming,
performance tests, which all include follow-through and reporting.
guarantees our registrations and
submissions. We check your web-site search ranking against your
competitors, and allow for corrections to your web-site for improved
ranking. Just because you're in the search engines (by company name)
does not mean you're being found. Allow us to explain.
Marketing - This is a service every
business should have budgeted right from the start. We believe your
corporate website should be treated like it's own business. That attitude
should apply to all aspects of your web presence. It doesn't matter if
you're a store, an auction house, or entertainment site. Once created and
running, these type of sites require additional marketing and relationships
built to increase traffic and revenues constantly. Check with
Hyperformance Media to fill the gaps you don't have covered. Programs can
be simple or complex, easy or cheap, but what we desire is results. Each
web project should have it's own ROI (Return on Investment) calculation, and any
and all fees should be figured into that formula.
Maintenance - This general contract
usually covers a specified number of billable hours under that contract.
We can give you a 100% facelift every quarter if you prefer, but the
maintenance contract will reflect that wish. Our billing rate equals
approximately $88 per hour included in
the contract. These contracts are paid in advance and therefore
reflect substantial savings. Maintenance Contract Clients are never
charged an Urgency Fee. On-call services from clients without a
Maintenance Contract will be billed at our $86 per hour rate
and could include an Urgency Fee where applicable.
Fees - HMI charges a per instance fee of $100 for "Rush"
work requiring a 48 hour turn around or faster. This is the cost of taking time away
from another client - which is usually the case in rush work.
Can we help?