Ethics - in a profession or trade - is
that branch of philosophy which studies the principles of right and
wrong in human conduct.
Is your business ethical?
What I mean is "Does your business do the right thing when faced with that
decision?" It's a simple question, which many businesses struggle
with. I just don't understand the struggling part?
I have worked for companies that believed
they were ethical, and really have no clue. Meaning the decisions
they make everyday towards their customers and employees does not advocate
So, what is it?
When someone in business gives you their word and then reneges, that is
unethical. Your word is your promise. Even if it is your
business making the statement.
Doing good business and
being a good employer is more than your product or policies, it is the
guidelines in which you do your business. I am continually disappointed in
how many unethical businesses exist today. I have worked for some of
them, and they just don't get it... they 'talk tough' but when the
decisions are finally made, I can't fathom what motivated them come to
It was not necessarily 'doing the right thing'.
Yes, I know profits are
pinnacle to most, but that IS NOT the bottom line! The bottom line
is how your customer, partner, client or prospect walked away from their
experience. What's so hard to get? It also helps you feel good
about yourself and your business, which helps us sleep (live) better too!
Treat them the way you
want to be treated... I mean it! Don't say something you have no
intention of backing up with your actions. Keep your word in
business, in compensation promises, in client promises, in every day
business. This is pinnacle!
I don't want to ramble here, but some
businesses need a wake-up-call (yesterday). What puzzles me is why?
When you do good business, you get more good business. I'm not just
talking about the Enron's™ or Arthur Anderson's™ of the World, I'm talking
about every type of business out there, in almost every industry.
If each one of us refused to do business
with these unethical companies - we would have a lot fewer of them.
Be one of the ethical ones. Do good business, keep your word,
don't venture into gray areas, and do the right thing! Sure, it will
occasionally cost you something, but it will pay you back, and it won't
cost you your dignity or pride or any true profits. Isn't
your business worth it? Or how about your personal reputation? Do
Try this: The next few times you're faced with 'doing the right thing'?
Well, when you do it - do it with extreme pleasure!*
*This will pay you and your business back ten-fold.
Why? Because that person (customer, employee, client, etc.) is
going to tell at least 3-20 other people (potential customers who also like
to be treated well). Remember, you did it with extreme
pleasure, they're not just going to say they received a
refund, or a promotion, - they're going to be jumping up and down at how
well their situation was handled! - Make someone else's day! -
you'll be surprised at how well your day goes. This is one
definition of viral marketing, and it works!
I look forward to running into more good, ethical
businesses out there - hopefully yours.
Remember - Doing good
business rewards your business with more of it... we're all here seeking
to do business with reputable firms and real people, let's do just that.
The upside? If your business does good
ethical business - Then you are already ahead of a good chunk of your
competitors! There's opportunity here. Keep up the good
work, partner with other 'like types' and only do your personal business
with other more ethical companies, like yours. We could see a
decrease in our unethical competition very soon.
Thank you for allowing me to
voice my thoughts and encourage the type of business that helped this
Country, it's people, and ethical businesses - Grow.
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